Join us at THE Buying Show for the Wine Industry!

North Coast Wine Industry Expo ~ Trade Show & Conference

The Annual North Coast Wine Industry Expo (WIN Expo) is the largest trade show and conference focused exclusively on Napa, Sonoma, Mendocino and Lake counties, and is the 2nd largest wine industry show in North America. Established in 2012 by Wine Industry Network, WIN Expo is considered a must-attend event and has become an integral part of the North Coast wine industry with more than 3,000 wine professionals attending each year. The trade show features nearly 300 exhibitors presenting the latest products and services available along with a robust educational conference focused on three distinct tracks, Winemaking, Sales & Marketing, and Strategy & Leadership. The event will be held in two buildings, Grace Pavilion and the Hall of Flowers at the Sonoma County Fairgrounds in Santa Rosa, CA, 9:00am – 4:00pm, on Thursday, December 5, 2019.

In addition to offering an extensive array of cutting edge products and services found on the trade show floor, the 2019 WIN Expo educational conference sessions include nine comprehensive workshops focusing on three main tracks: Winemaking & Production, Sales & Marketing, and Business Strategy & Leadership.

All three tracks feature interactive sessions to facilitate greater subject emersion, insights, and value for the attendees, as expert panels of industry thought leaders and innovators will be sharing their ideas, information, and predictions to help better prepare for the coming year.

“This business isn’t getting any less competitive,” acknowledges George Christie, Founder & CEO of Wine Industry Network. “That’s why the educational component has evolved into a much bigger experience. It’s imperative that we touch on all the main points; how do we make better wine, grow better grapes, and be more effective with our sales and marketing strategies? That’s exactly what we’ve designed these sessions to focus on.“